Peak.2C decline.2C and revival Pabst Blue Ribbon

a 1911 advertisement showing blue ribbon tied around bottle

sales of pabst peaked @ 18 million barrels in 1977. in 1980 , 1981, company had 4 different ceos, , 1982 fifth in beer sales in u.s., dropping third in 1980.

in 1996, pabst headquarters left milwaukee, , company ended beer production @ main complex there. 2001, brand s sales below million barrels. year, company got new ceo, brian kovalchuk, formerly cfo of benetton, , major changes @ company s marketing department made.

in 2010, food industry executive c. dean metropoulos bought company reported $250 million. in 2011, u.s. securities , exchange commission forced 2 advertising executives cease efforts raise $300 million buy pabst brewing company. 2 had raised on $200 million crowdsourcing, collecting pledges via website, facebook, , twitter. in november 2014, eugene kashper, american beer entrepreneur, , tsg consumer partners acquired pabst brewing company. in 2015, pabst won best large brewing company of year award @ great american beer festival.