Visual identity Helsinki Regional Transport Authority

hsl s logo tram transportation.

after founding of hsl, visual identity of transportation services in helsinki unified under 1 brand name , logo. hsl identity heavily based on color-coding of different elements highlight types of information presented; danger represented in red, optional information in blue.

the base color hsl blue (#007ac9). each of forms of transit represented color of own:

     hsl bus blue
     hsl tram green
     hsl commuter rail purple
     hsl metro orange
     hsl ferry light blue

hsl s visual identity designed design office kokoro & moi. designers have explained concept as:

outlook shows reliability, freshness , ease of approaching. octagonal shape of logo symbolizing expanding public transportation network. loops in logo remind of leaf shoots, telling of new ways of action , new partnerships , of ecological values. 8 loops represent cardinal directions , sending message of broad-ranged function of organization. in middle of logo there 2 graphical lines, symbolizing uniting organizations , public transportation tracks, wheels , map lines.




^ värit . hsl (in finnish). retrieved 2017-02-20. 
^ home — kokoro & moi . kokoro & moi. retrieved 2017-02-20.