Advertising and sponsorships Lowe's

the lowe s-sponsored team of jimmie johnson s pit box

lowe s purchased naming rights of charlotte motor speedway in concord, north carolina, in 1998, , speedway changed names lowe s motor speedway. after ten year naming rights expired, lowe s extended naming rights 1 year. after one-year extension expired, lowe s discontinued naming rights, , of 2010 racing season racetrack returned original name. lowe s associate sponsor of several speedway motorsports, inc. properties such atlanta motor speedway , bristol motor speedway.

the corporation primary sponsor 7-time nascar sprint cup series champion jimmie johnson in no. 48 chevrolet ss , part-time sponsor of former no. 5 nationwide series car; both teams owned hendrick motorsports. prior current sponsorship deal hendrick motorsports, lowe s sponsor of no. 31 chevrolet richard childress racing driven mike skinner , robby gordon 1997 2001. prior rcr deal, lowe s primary sponsor of no. 11 ford driven brett bodine junior johnson & associates , later own team, brett bodine racing (after bodine bought no. 11 johnson). 1 of company s earliest forays racing sponsorship in 1979, when sponsored no. 2 buick of rod osterlund team in known winston cup series, talladega 500. car driven in race david pearson, subbing injured rookie dale earnhardt. lowe s continue sporadic car sponsorship throughout next 2 decades until aforementioned bodine sponsorship in 1995.

lowe s sponsors fernandez racing in american le mans series , sponsored team in rolex sports car series; in series, lowe s sponsors no. 99 gainsco stallings racing pontiac in events johnson driving.

all-american muslim advertising

lowe s withdrew advertising tlc reality television show all-american muslim in december 2011. spokesperson lowe s said understand program raised concerns, complaints, or issues multiple sides of viewer spectrum, found after doing research of news articles , blogs covering show .

lowe s faced backlash several quarters, including muslim-american , arab-american organizations. american-arab anti-discrimination committee called upon members contact lowe s urge reverse position. los angeles chapter of council on american-islamic relations met consider possible actions, including boycotts , protests. several celebrities called boycott. california state senator ted lieu called lowe s decision naked religious bigotry , said consider legislative action if lowe s did not apologize muslim-americans , reinstate ads. abraham foxman of anti-defamation league expressed similar views. keith ellison, first muslim elected united states congress, criticized lowe s decision uphold beliefs of fringe hate group , not creed of first amendment . representative john conyers of michigan called on lowe s apologize. michigan state representative rashida tlaib contacted company s corporate headquarters, reporting lowe s declined change decision.