Marketing Pabst Blue Ribbon

pabst blue ribbon concession stand @ progressive field in cleveland.

the beer experienced sales revival in 2000s after 2 decade-long slump, largely due increasing popularity among urban hipsters. although pabst website features user-submitted photography, of features twenty-something pabst drinkers dressed in alternative fashions, company has opted not embrace countercultural label in marketing, fearing doing jeopardize authenticity made brand popular (as case poorly received ok soda). pabst instead targets desired market niche through sponsorship of indie music, local businesses, facial hair clubs (rva beard league), post-collegiate sports teams, dive bars , radio programming national public radio s things considered. company encourages fan art submitted online, , subsequently shown on beer s official facebook page.